in terms of hypothetic
situation that Ritz’s positioning to the Korean Hotel market !
2. Let’s identify all the major players inHotel market .
Top Class : Cho-Sun, Shilla, Hayatt, Hilton, Ambassador
High Class : Holiday-In, Olympic-Parktel, etc.
Low Class : General Sightseeing Hotel,
Business Hotel (low price)
Except for that, there’re some other
hotel is not Hyatt hotel only but consists of 4 different types of hotel and resorts. They are the Grand Hyatt, Park Hyatt, Hyatt Regency, and Hyatt resorts and spas. The Hyatt offers today’s travelers over 735 hotels and resorts in more than 44 countries.
[ Hyatt’s Marketing Strategy ]
Today, Hyatt specializes in deluxe hotels with meeting facilities and special services for the business t
hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
4. WT strategy
(1) 'Worn-out room facilities' and 'Lack awareness of Echo'
To avoid 'Worn-out room facilities'(one of weakness) and 'Lack awareness of Echo'(one of treats), remodel Commodore's facilities Eco-friendly. For example, there are theme night light which use so
HotelInformation System nowadays consist four major parts; Front Office System which takes charge for general operation related to customer and accommodation, Back Office System which manages general business analysis, Point-of-Sales System which deals with processes done in sales points and Interface System which provides general operation environment.
- a. Front Office System
Front Office i
strategies
Company development programmes require both internal and external organization and, in particular, will be affected by:
• company objectives, resources and stage of expansion
• availability of finance and the opportunity cost of capital
• availability of suitable sites
Internal company organization generally involves the stages shown in Figure 3.1.